Zhejiang Haibang Home Furnishing Co., Ltd. Implements Dual-Brand Strategy to Enrich Product Line

Recently, Zhejiang Haibang Home Furnishing Co., Ltd. announced a major strategic adjustment. To further enrich its product line and meet diversified market demands, the company officially launched two independent brands – Haiyue and Bangjing, each focusing on different types of home furnishing products. The aim is to enhance brand competitiveness and explore broader market space.

The Haiyue brand will focus on modern paint-free products, catering to consumers’ current preference for home furnishing products that are environmentally friendly, fashionable and easy to maintain. Modern paint-free products not only feature a simple and smooth design style that can adapt to various modern decoration styles, but also reduce the emission of harmful gases due to the absence of painting processes, which is more in line with environmental protection standards and provides consumers with healthy and comfortable home choices. The goal of the Haiyue brand is to become a leader in the field of modern paint-free home furnishings, winning consumers’ favor with high quality, innovative design and reasonable prices.

On the other hand, the Bangjing brand focuses on natural wood veneer and painted products, dedicated to serving customers who pursue high-end and luxurious home experiences. The use of natural wood veneer endows furniture with unique textures and tactile sensations, making each product seem to embody the breath of nature and demonstrate nobility and elegance. Combined with exquisite painting techniques, the products of the Bangjing brand not only have an exquisite appearance, but also possess excellent durability and wear resistance. The Bangjing brand will meet customers’ ultimate pursuit of high-end home furnishings with ultimate craftsmanship and outstanding quality.

A relevant person in charge of Zhejiang Haibang Home Furnishing Co., Ltd. stated: “The launch of the two brands, Haiyue and Bangjing, is an important decision made by the company based on in-depth insight into market trends and strategic planning for its own development. We hope that through the dual-brand strategy, we can accurately target different consumer groups, further increase the company’s share in the furniture market, and provide consumers with more abundant and high-quality home choices.”

With the launch of these two new brands, Zhejiang Haibang Home Furnishing Co., Ltd. will increase R&D investment, optimize production processes, and ensure product quality and supply efficiency. At the same time, the company also plans to strengthen market promotion to enhance brand awareness, laying a solid foundation for the market expansion of the Haiyue and Bangjing brands. In the future, driven by the dual-brand strategy, Zhejiang Haibang Home Furnishing Co., Ltd. is expected to achieve new breakthroughs in performance and stand out in the highly competitive home furnishing market.

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