Global Insights: Latest Developments in the Whole-House Customization Industry

Industry Performance: Challenges Amid Real Estate Downturn, with Overseas Expansion as a New Driver

The global whole-house customization industry is still navigating the impact of the real estate downturn, leading to lackluster performance for many enterprises in the first half of the year. However, some forward-thinking companies are turning to overseas markets to seek new growth opportunities.

In China, a major player in the global whole-house customization sector, leading enterprises have shown mixed performance. Sophia, a well-known brand, reported a total revenue of 4.551 billion yuan in the first half, a year-on-year decrease of 7.68%, with a net profit of 319 million yuan, down 43.43% year-on-year. Zhibang Home Furnishing saw its revenue drop by 14.14% to 1.899 billion yuan, and its net profit attributable to shareholders fell by 7.21% to 138 million yuan. Shangpin Home Collection even faced a net loss of 80.6694 million yuan, with revenue declining 9.24% to 1.552 billion yuan.

In contrast, Kuka Home Furnishing achieved a counter-trend growth. It recorded a revenue of 9.801 billion yuan, a year-on-year increase of 10.02%, and a net profit of 1.021 billion yuan, up 13.89% year-on-year. Notably, Kuka has announced plans to invest in and build its own production base in Indonesia, a strategic move to expand its presence in the Southeast Asian market. This not only helps reduce production costs by leveraging local resources but also enables faster response to the growing demand for high-quality whole-house customization products in the region.

“Huaten Cup” 2025 Top 10 Influential Brands in Whole-House Customization: A Benchmark for Global Quality

On September 1st, the “Huaten Cup” 2025 Top 10 Influential Brands in Whole-House Customization were officially announced. These brands have not only excelled in the domestic market but also set a high standard for global whole-house customization quality with their outstanding design aesthetics, advanced manufacturing processes, and comprehensive service systems.

The list includes Zhibang Home Furnishing, Yigao Whole-House Customization, Yadan Whole-House Customization, Rabbit Baby Whole-House Customization, Sophia, Oupai Home Furnishing, Laoka Whole-House Customization, Kelaifu, Badesheng, and Aiyige Light-High-End Whole-House Customization. These brands have demonstrated exceptional market insight and reputation-building capabilities. Their products, which combine functionality and aesthetics, have gained recognition not only in China but also in overseas markets such as Southeast Asia, the Middle East, and Europe. For international buyers and partners, this list serves as a valuable reference for identifying reliable and high-quality whole-house customization suppliers.

Shangpin Home Collection Launches “Whole-House Star Customization”: Leading the Global Industry towards Value Competition

Shangpin Home Collection recently held a launch event for its “Whole-House Star Customization” solution, aiming to address the global industry’s challenges of “price 内卷 (involution)” and emphasize the importance of “people-oriented” living concepts. In recent years, some brands in the global market have engaged in vicious price wars to gain market share, which has disrupted the market order and hindered the high-quality development of the industry.

Against this backdrop, Shangpin Home Collection’s “Whole-House Star Customization” draws inspiration from the design of luxury star-rated hotels. It realizes integrated design of doors, walls, cabinets, accessories, and home appliances, achieving full-space planning, full-category matching, and full-project design delivery. The solution is equipped with a whole-house star customization system that boasts five core advantages: star-level aesthetics, star-level design, star-level quality, star-level functionality, and star-level service. This not only redefines the home living experience for consumers but also provides a new development direction for the global whole-house customization industry.

During the launch event, famous actor Lin Gengxin attended and experienced the products. He highly praised the design and quality of “Whole-House Star Customization,” noting that it meets the diverse and high-quality living needs of modern people. Shangpin Home Collection’s initiative is not only a breakthrough in its own development but also a call for the global industry to shift from price competition to value creation. This will help promote the healthy development of the global whole-house customization market and provide consumers worldwide with better products and services.

Global Market Demand: Rising Preference for Personalized and Eco-Friendly Whole-House Customization

With the improvement of global living standards and the rise of the “personalized consumption” trend, consumers’ demand for whole-house customization products is becoming more diverse and personalized. A recent market research report shows that in regions such as Europe and North America, more than 60% of consumers are willing to choose whole-house customization solutions to meet their unique living needs. In Southeast Asia, the demand for whole-house customization is growing at an annual rate of over 15%, driven by the rapid development of the real estate market and the increasing purchasing power of the middle class.

At the same time, environmental protection has become a key factor influencing consumers’ purchasing decisions. Global consumers are paying more attention to the environmental performance of whole-house customization products, such as the use of eco-friendly materials, low-carbon production processes, and recyclability. Many leading enterprises in the industry have already taken actions to respond to this demand. For example, some brands have launched product lines made of FSC-certified wood, and others have adopted water-based paints and other environmentally friendly materials to reduce the environmental impact of their products. This trend not only promotes the sustainable development of the industry but also creates new opportunities for enterprises that focus on eco-friendly innovation.